In the second half of a report on censorship with regards to the new Rampant Rabbit, ‘The Wave’, TheLondonPaper mentioned the similar banning of the above magazine cover from being advertised in the London Underground by TFL. For an account of the main part of the report, and my opinions on the silencing of female sexuality, the post is below this one. And for a link to the main article on this particular matter from TheLondonPaper, go here. Otherwise, you can stay here…The magazine cover above from the famous Gay Times (GT), was a celebration of the past 40 years of legalised homosexuality in the UK. The one on the left, as youcan see, is the cover in question. The cover on the right, is the approved version. In a simple and effective slogan leaving out all the politics, recriminations, explanations etc, GT advise: ‘homosexuality has been legal for forty years: Enjoy’
It’s a wonderful slogan on an otherwise rather quiet British celebration of liberalised legislation, if not attitudes, to homosexuality. For I daresay it is those attitudes that contributed to the TFL decision to ban the ad from use on the London Underground. According to TheLondonPaper, the decision to remove the GT advertisement was based on the fact that one of the men on the cover was unnecessarily in ‘a state of undress’…
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Ok. Seriously. Huh?
Yes, there is indeed a man in his underwear on the cover of the magazine. And yes, one might hazard a guess as to the foreplay he might be about to initiate with the rather clothed man taking up the centre of the picture. But COME ON!!!!! So what if he’s in his underwear? Since when have we refrained from using scantily-clad men to advertise shaving foam, razors, Calvin Klein, skin cream and a whole host of other products? Even without invoking the glaringly obvious double-standard when it comes to similarly undressed women in advertising, of which there is usually a disproportionately large amount when compared with men, one must ask why it is that this particular occasion is going to be seen as problematic?
And lets talk pragmatically here too. Look at that man in his underwear. I daresay barely a third of his body is actually on display; he is almost completely obscured by the other guy wearing a jacket and trousers. I would give far more credence to the argument if the man in his underwear were actually taking up a significant section or focus of the image, but he isn’t! He’s barely an afterthought, the background to the centrepiece. The most prominent feature of him here isn’t the fact that he’s in underwear, it’s the tattoo on his arm, which is incidentally about the only part of his body we can see in any sense of completion.
Hiding this particular case of censorship behind male half-nudity is, quite frankly, ludicrous. What is at stake here is clearly not about a half-naked man. And even if it were, there would be a great difficulty explaining why seeing the male body in a pair of boxers is in any way offensive when its been ok in advertising for years. In which case, the reasoning has to be far more suspect, and I am rather fearful of the cliché in my suspicions.
Could it be, shock horror, the reason this particular half-naked man is a problem is because he’s possibly a gay naked man. I say possibly, because although he is indeed on the cover of GT, and he is posing in a state of very mild caress with another man, one really can’t discern much about the sexuality of an individual by such tenuous circumstances when it comes to modelling; the roles are usually about as true-to-life as the ones played by actors in films. Nevertheless, lets say for arguments sake he is a gay man, or that TFL are working on the same assumption. We are now faced with the sticky predicament of what is, quite probably, an instance of homophobic censorship. TFL didn’t like this image because of the suggested intimacy between two male individuals, I really believe its that simple.
What irks me is that it is possibly one of the most stupid political decision to make. Censorship of gay subject matter occurs all the time, in many different arenas, and while I hold much contempt for it, I usually do my best to understand the conservatism that drives it. But banning the cover of a magazine where the focus is about a change in legislature that heralded a liberalising of the law and society to homosexuality? That’s just plain stupid. TFL’s decision to ban this particular cover makes a subtextual statement against the legalising of homosexual relationships between two individuals. Whether it was meant to or not, the ban suggests a disagreement with the political statement being made by the cover. The approval of the second cover, showing a singular male, actually serves to affirm my statement. TFL are perfectly satisfied so long as the gay male represented is single. It is not about 'raunch' as TheLondonPaper article might suggest. TFL are actively objecting to a statement about relationships between gay men. The affirming of a cover portraying a single gay man suggests a politics of supporting the 'neutered' gay man, the gay man who is gay by identity, but does not actually conduct gay romantic relationships.
Perhaps that is a strong assertion to make, but I believe it is a very symbolically available one, primarily due to the lack of satisfactory alternatives. To say this advert was banned because there is a man on it in a state of undress is riddled with problematics, and it doesn’t fly when considering the substantial amount of heterosexual counterparts available in otherwise sanctioned advertising. To say the ad was banned because TFL didn’t agree with the celebration of homosexual relationships…somehow that seems painfully more possible.
As I said in the previous article, I do hold some reservations about the freedom of advertising when it comes to the consumption of adverts by younger children. For a child to see the cover to GT magazine and enquire as to what the slogan is about, would place a parent in a situation they may or may not welcome. But the difference between this advert and the one for the Rampant Rabbit is the relative lack of sexual content. Yes, intimacy is suggested, and is what i would consider the primarily political statement being made, but it does not have to be read as explicitly sexual. In the RR advert, the very product is sexual in nature, and the words to promote it are suggestive of that. But in the case of the GT advert, the only sexual content is what we infer from the posturing. Even the use of the word ‘homosexuality’ need not be read in purely sexual terms, especially for a child, but instead in terms of love and relationships, concepts to which we expose children in many wonderful ways. Again, I will hazard a guess that I would have little trouble explaining to my future child the significance of a law that helped to make possible the positive loving relationship between many individuals, should they be witness to an ad like the GT one. Sure, there are many people who wouldn’t want to have a discussion about it with their children due to their own prejudice, but I do quite frankly have a lack of respect for anyone who would encourage ignorance in their children.
Therefore, had TFL invoked a similar argument in this instance as they did with the RR advert, it would fail to satisfy on any level. And to have managed to pass the ban, especially after the advert had been approved by the relevant advertising bodies, is something I find ludicrous, and also incredibly disheartening.
Again, as always, any thoughts?
alex x








